Tom Doctoroff: What Chinese Want: Culture, Communism, and China's Modern Consumer
Description
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us - or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.
"You go, Girl!"
Few have weighed in on the nation's contentious debate over evolution as effectively as Kenneth R. Miller. In "Only a Theory," Miller-the highly regarded scientist who offered expert testimony at the 2005 trial over the teaching of evolution in Dover, Pennsylvania-eloquently shows how Reason for Hope: A Spiritual Journey download book "Intelligent Design" collapses at the very moment one begins to take it seriously. Miller shows that the attack on evolution is a broader assault on the skepticism and reason that have fueled America's remarkable scientific advances, and offers an encouraging prescription for how we can save the nation's "scientific soul" to which we owe so much.
'Hello, I'm Stephen Fry. Now time for the first outing of a brand, spanking new feature here on The Incomplete and Utter History of Classical Music...putting some unsuspecting figure in music under the spotlight.' In his Incomplete & Utter History of Classical Music as told to Tim Lihoreau, Stephen Fry presents a potted and brilliantly rambling 700-year history of classical music and the world as we know it. Along this musical journey he casually throws in references to pretty much whatever takes his fancy, from the Mongol invasion of Russia and Mr Khan (Genghis to his friends), the founding of the MCC, the Black Death (which once again became the new black in England), to the heady revolutionary atmosphere of Mozart's Don Giovanni and the deep doo-doo that Louis XVI got into (or 'du-du' as the French would say). It's all here - Ambrose and early English plainsong, Bach, Mozart (beloved of mobile phones everywhere), Beethoven, Debussy, Wagner (the old romantic), right up to the present day. Entertaining and brilliantly written, this is a pretty reckless romp of a history through classical music and much much more.
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Author: Tom Doctoroff
Number of Pages: 272 pages
Published Date: 02 Oct 2013
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9781137278357
Download Link: Click Here
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